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When Turbie Twist® hair towels hit the market in 1995, this was un-trekked, uncharted territory. Awareness of the role that your towel plays in your hair’s health was still in its nascent state. Most people still performed the daily balancing act demanded by the great fluffy bath towel.

Over the past 25 years, however, the practicality and benefits of hair towels have transformed them into a mainstay of the haircare industry.

Upgrade your beauty routine and downgrade the effort it takes to achieve gorgeous hair.