Turbie Twist

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Learn why the Turbie Twist is your best option when it comes to investing in a high-quality cotton or microfiber hair towel. With 25 years of experience and over 30 million sold, it's a perfect turban every time.

Turbie Twist with a touch of luxury
100% Cotton

Did you know that cotton can absorb up to 27 times its weight in water? That makes it one of the most absorbent fabrics on earth.

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Made for curly hair

Say goodbye to frizz.

Wake up to beautiful hair
Satin Pillowcase

Tame that frizz before it even gets a chance to start.

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Get in control
Turbie Band

This revolutionary hair band will replace all your other hair accessories — from scrunchies to combs and clips — for keeping your hair off your face and out of your way.


This is the best invention ever made! Thanks for making my life easier.

Dawn M.

Turbie Twist is the only brand I trust when it comes to hair towels.

Paris C.

The Turbie Twist is so easy to put on and it STAYS PUT...just what I was looking for.

Trisha R.

Can't live without!

Jules F.

I wish I had bought this towel sooner. It's so much easier and less bulky than a towel.


I love this! Wish I had found it years ago. It stays put and my hair looks so healthy. I have thick curly hair that can look dry but not when I use this!

J. Wright

I can not live without these in my life. So lightweight on neck while you get ready and super absorbent so they dry hair quickly!

After trying the Turbie Twist, I'll never use anything else.

I am keeping all of mine, but they really do make nice gifts!

Kristen S.
The Reviews Are In
Find Us in Over 40,000 Stores and Counting

Over 30 Million Sold

Break up with your bath towel.

Wake Up to Beautiful

Have curly hair? You need a satin pillowcase.

Turbie Band

Our extra wide hair band stands up to even the thickest hair.
Why choose us?
Women Owned Logo

Turbie Twist is owned, controlled, operated, and managed by women.

Read About WBENC Certification
25 Years of Experience

We’ve simplified your search for the perfect hair towel by doing all the hard work to find the perfect hair towel size. 25 years of experimenting with materials, shapes, and sizes have helped us develop the perfect hair towel that doesn’t leave too much material unused or not enough space to adequately wrap your hair. We have over 30 million happy customers!

Read Our Science-Based Blog
Elastic Band Enclosure

Turbie Twists® are unique among their kind because we included an elastic loop at the exact spot you’ll need it when you wrap up your hair. Combined with the one-of-a-kind shape of the hair towel itself, the only thing that will be faster than the speed of your hair drying is how long it takes you to put it in your
hair towel.

4 Reasons Why Turbie Twist Hair Towels are Special
Twisty Hair Tips
There’s more to washing your hair than simply picking out the best shampoo and conditioner for your hair and scalp type. We’ll take a close look at the science behind what inspires either a dull, frizzy mane or magnificent locks every time you wash your hair.